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Uber ex-CEO Kalanick rebrands latest venture Atoms, expands into mining and transport
CNBC· 2026-03-13 22:04
Core Viewpoint - Travis Kalanick has rebranded his venture from City Storage Systems to Atoms, expanding its focus from food delivery to include mining and transportation sectors [1][2]. Company Overview - City Storage Systems, the parent company of CloudKitchens, achieved a valuation of approximately $15 billion by 2022 under Kalanick's leadership [2]. - Atoms has been operating in stealth mode for eight years and employs thousands of individuals [2]. Business Expansion - The company is now diversifying its portfolio to include three main areas: Atoms Food, Atoms Mining, and Atoms Transport, with a focus on enhancing food infrastructure, improving mining productivity, and developing a "Wheelbase for robots" [4]. - Kalanick's vision for Atoms includes the creation of specialized robots that contribute positively to society and their owners [3]. Future Developments - Reports indicate that Kalanick is preparing to launch a new robotics and self-driving car company with support from Uber [3].