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Meta’s Threads makes a play for podcasters and their rabid fans
Fortune· 2025-12-22 16:14
Meta Platforms Inc.’s Threads will launch podcast previews, or the ability to upload snippets of shows that play directly in user feeds, as part of a broader effort to encourage podcasters and their fans to spend more time on the social network, according to a person familiar with the plans.Threads already launched another podcast-oriented feature in recent months — the ability to link to a show on a profile and have it open in Apple Podcasts, iHeart or Spotify — and the company hopes that luring podcasters ...