When it comes to bling, Pandora is officially breaking up with silver — and sliding into platinum’s DMs.The world’s biggest jewelry brand by volume is leaning away from its once-signature sterling silver for shiny new platinum-plated pieces as precious metal prices go haywire, turning what used to be “affordable sparkle” into a profit-margin nightmare.Translation: silver got too expensive, and Pandora isn’t about to let wild metal markets mess with its charm bracelet empire.But according to jewelers, it’s a ...

Core Insights - Pandora is shifting its focus from silver to platinum by introducing platinum-plated versions of its popular bracelets in 2026 to mitigate the risks associated with volatile silver prices [1][2] - The decision comes in response to the significant price increases of silver and gold over the past year, with the aim of maintaining high-quality jewelry offerings at accessible price points [2] Company Overview - Founded in Copenhagen in 1982, Pandora operates approximately 2,400 stores across more than 100 countries [3] - The company's stock price has decreased by about 63% over the past year [3] Industry Trends - Analysts from Jefferies noted that Pandora's strategy reflects a broader trend in the jewelry industry, where companies are reassessing their product offerings and supply chains due to increasing volatility in precious metal markets [4] - Other luxury brands, such as LVMH, are also moving away from silver, with Tiffany & Co. being directed to focus more on gold and fine jewelry [5] Market Conditions - Silver prices have experienced extreme fluctuations, surging by as much as 70% in January and reaching a record high above $121 per troy ounce before a significant drop of 36% [6] - As of the latest data, spot silver was trading around $77 per troy ounce, reflecting a year-to-date increase of about 25% [6] - Platinum prices have also risen sharply, increasing approximately 165% last year and about 8.4% so far this year, adding to the cost pressures faced by jewelry manufacturers [7]