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土地月报|2月土拍缩量升温,广州236亿元马场地块溢价27%成交(2026年2月)
克而瑞地产研究· 2026-02-27 06:16
Core Viewpoint - The land market is expected to regain vitality as the "supply based on demand" principle is implemented, enhancing the value of the sector [6][7]. Supply and Demand - The transaction scale remains at a seasonal low, with a continued year-on-year decline in transactions and a controlled increase in supply. The land supply area for February is 32.02 million square meters, down 4.7% month-on-month but up 18.5% year-on-year. The transaction area is 21.57 million square meters, down 19% month-on-month and down 21% year-on-year [3][9]. Market Heat - There is a significant rebound in market heat, with an average premium rate of 9.7% in February, up 7.6 percentage points month-on-month, although it is down 2.3 percentage points year-on-year. Multiple plots have achieved premium transactions, notably the Guangzhou Ma Chang plot, which sold for 23.6 billion yuan with a premium of 26.6% [4][20]. Distribution - Only first-tier cities have seen a year-on-year increase in transaction amounts, with a 12% increase in first-tier cities driven by the Guangzhou Ma Chang plot. In contrast, second-tier cities saw a 63% decline, and third and fourth-tier cities dropped by 20% [5]. Future Outlook - The land market is expected to recover steadily within a reasonable supply-demand scale, focusing on "supply based on demand" and precise supply strategies. This includes the promotion of high-quality land plots and the establishment of regular communication platforms between government and enterprises to align land supply with market needs [6][7]. Key Land Transactions - The high total price land transaction frequency remains low, with only five plots sold for over 1 billion yuan. The Guangzhou Ma Chang plot leads with a total price of 23.6 billion yuan and a premium rate of 27% [29][30].