Core Insights - Cinemark is expanding its partnership with CJ 4DPlex by adding 20 new ScreenX theaters, with 18 located in the U.S. and the expansion marking ScreenX's entry into Latin America [2][4] - The ScreenX format offers a 270-degree panoramic viewing experience, enhancing the cinematic experience and catering to the growing demand for premium large format screens [3][6] - Premium large format (PLF) tickets have gained popularity post-pandemic, representing 22% of domestic sales this year, with an average ticket price of $17.61, indicating a willingness among moviegoers to pay more for enhanced experiences [8] Company Developments - Cinemark currently operates six ScreenX locations and plans to open six more by the end of the year, aiming to capitalize on upcoming major film releases [3][4] - The investment in ScreenX theaters is part of a broader trend in the theatrical industry towards premium viewing experiences, which are seen as a way to differentiate from streaming services [6][7] Industry Trends - The theatrical industry is witnessing a shift towards premium formats, with moviegoers increasingly favoring larger screens and better sound systems, leading to higher ticket prices [6][8] - CJ 4DPlex, known for its 4DX theaters, is focused on providing unique cinematic experiences that cannot be replicated at home, further driving the demand for premium formats [7]