Core Insights - CJ 4DPLEX and Cinemark have announced the addition of 20 new SCREENX locations, expanding their partnership and increasing the total number of SCREENX theaters to 26 [1][2] - Of the 20 new locations, 18 will be in the United States, with six set to open in 2025 and the rest in 2026, while SCREENX will debut in Latin America for the first time [2][4] - SCREENX technology offers a 270-degree panoramic viewing experience, enhancing storytelling by extending visuals onto the auditorium walls [3][7] Company Overview - CJ 4DPLEX is a leading cinema technology company based in Seoul, known for innovative formats like SCREENX, 4DX, and Ultra 4DX [5][6] - Cinemark is one of the largest theatrical exhibition companies globally, operating nearly 500 theaters and over 5,500 screens across the U.S. and Latin America [10] Market Impact - The expansion of SCREENX locations is a response to strong audience demand for premium cinema formats, indicating a growing trend in the industry towards immersive viewing experiences [4][10] - The partnership aims to revolutionize the cinematic experience, reinforcing Cinemark's position as a key player in the theatrical exhibition market [4][10]

Core Insights - Cinemark is expanding its partnership with CJ 4DPlex by adding 20 new ScreenX theaters, with 18 located in the U.S. and the expansion marking ScreenX's entry into Latin America [2][4] - The ScreenX format offers a 270-degree panoramic viewing experience, enhancing the cinematic experience and catering to the growing demand for premium large format screens [3][6] - Premium large format (PLF) tickets have gained popularity post-pandemic, representing 22% of domestic sales this year, with an average ticket price of $17.61, indicating a willingness among moviegoers to pay more for enhanced experiences [8] Company Developments - Cinemark currently operates six ScreenX locations and plans to open six more by the end of the year, aiming to capitalize on upcoming major film releases [3][4] - The investment in ScreenX theaters is part of a broader trend in the theatrical industry towards premium viewing experiences, which are seen as a way to differentiate from streaming services [6][7] Industry Trends - The theatrical industry is witnessing a shift towards premium formats, with moviegoers increasingly favoring larger screens and better sound systems, leading to higher ticket prices [6][8] - CJ 4DPlex, known for its 4DX theaters, is focused on providing unique cinematic experiences that cannot be replicated at home, further driving the demand for premium formats [7]

Company Overview - CJ 4DPLEX is a leading cinema technology company headquartered in Seoul, with international offices in Los Angeles, Beijing, and London, known for innovative film technologies like SCREENX, 4DX, and Ultra 4DX [5][6] - Apple Cinemas, founded in 2010 and headquartered in Walpole, MA, operates 12 locations with a total of 136 screens across six states, recognized as the fastest-growing independently owned cinema chain in the U.S. [9] Partnership Expansion - CJ 4DPLEX and Apple Cinemas announced the addition of five new SCREENX auditoriums, bringing the total to ten locations [1][2] - This agreement builds on an initial five-theater deal signed in 2024, reflecting Apple Cinemas' rapid growth since its founding [2] SCREENX Technology - SCREENX utilizes multi-projection technology to deliver a 270-degree panoramic viewing experience, enhancing the cinematic experience by extending scenes onto the auditorium walls [3][7] - There are over 435 SCREENX auditoriums worldwide across 40 countries, indicating a strong global presence [7] Industry Commitment - The collaboration between CJ 4DPLEX and Apple Cinemas emphasizes a shared commitment to innovation and premium experiences that resonate with modern audiences [4] - The demand for unique formats like SCREENX is on the rise, solidifying its position as a preferred cinematic experience for major film releases [4]

Core Insights - CJ 4DPLEX and Marcus Theatres are expanding their partnership with the addition of three new 270-degree panoramic SCREENX auditoriums in Shakopee, MN, Columbus, OH, and Addison, IL, marking the first SCREENX theater in Illinois and Columbus [1][2] - The new SCREENX locations will open ahead of the 2025 blockbuster summer season and will feature luxury recliner seating, enhancing the premium moviegoing experience [2] Company Overview - CJ 4DPLEX is a leading cinema technology company known for innovative film formats such as SCREENX, 4DX, and Ultra 4DX, with headquarters in Seoul and international offices in Los Angeles and Beijing [5] - Marcus Theatres, a division of Marcus Corporation, is the fourth largest theatre circuit in the U.S., operating 985 screens across 78 locations in 17 states [9][10] Technology Insights - SCREENX is the world's first multi-projection cinema technology, providing a 270-degree panoramic viewing experience that enhances storytelling by extending visuals onto the auditorium's side walls [3][7] - The success of the initial SCREENX location at Marcus Ridge Cinema has demonstrated strong box office results, indicating a growing demand for premium cinema experiences [2][4] Market Position - The expansion of SCREENX auditoriums reflects both companies' commitment to redefining the moviegoing experience and setting new standards in the cinema industry [4] - CJ 4DPLEX has over 425 SCREENX auditoriums in 40 countries, showcasing its global reach and the popularity of its innovative cinema technologies [7]