Core Insights - CJ 4DPLEX and Marcus Theatres are expanding their partnership with the addition of three new 270-degree panoramic SCREENX auditoriums in Shakopee, MN, Columbus, OH, and Addison, IL, marking the first SCREENX theater in Illinois and Columbus [1][2] - The new SCREENX locations will open ahead of the 2025 blockbuster summer season and will feature luxury recliner seating, enhancing the premium moviegoing experience [2] Company Overview - CJ 4DPLEX is a leading cinema technology company known for innovative film formats such as SCREENX, 4DX, and Ultra 4DX, with headquarters in Seoul and international offices in Los Angeles and Beijing [5] - Marcus Theatres, a division of Marcus Corporation, is the fourth largest theatre circuit in the U.S., operating 985 screens across 78 locations in 17 states [9][10] Technology Insights - SCREENX is the world's first multi-projection cinema technology, providing a 270-degree panoramic viewing experience that enhances storytelling by extending visuals onto the auditorium's side walls [3][7] - The success of the initial SCREENX location at Marcus Ridge Cinema has demonstrated strong box office results, indicating a growing demand for premium cinema experiences [2][4] Market Position - The expansion of SCREENX auditoriums reflects both companies' commitment to redefining the moviegoing experience and setting new standards in the cinema industry [4] - CJ 4DPLEX has over 425 SCREENX auditoriums in 40 countries, showcasing its global reach and the popularity of its innovative cinema technologies [7]

Core Insights - Dolby Laboratories, Inc. (DLB) is expanding its collaboration with AMC Entertainment (AMC) by adding 40 more Dolby Cinema locations across the United States by the end of 2027, resulting in a total of over 200 locations, marking a 25% increase [1] - Dolby Cinema offers an immersive movie experience with Dolby Vision's picture quality and Dolby Atmos' sound, reinforcing both companies' commitment to enhancing the existing network [2][3] - The expansion aligns with AMC's strategy to enhance premium offerings, ensuring audiences receive the best visual experience [3] Industry Trends - The industry is shifting towards premium formats, with audiences increasingly preferring higher-quality viewing experiences [4] - In 2024, Dolby Cinema achieved its strongest box office performance, surpassing revenues from 2023, with 49 out of the top 50 films presented in Dolby Cinema over the past five years [4] - The robust content pipeline, with over 725 theatrical features confirmed in Dolby Vision and Dolby Atmos, is a key driver of Dolby Cinema's success [5] Technological Advancements - Advancements in visual and audio technology are expected to enhance the Dolby Cinema experience as the collaboration between Dolby and AMC continues [6] - The adoption of Dolby Atmos in various sectors, including music production, is driving top-line momentum for DLB, with 93% of Billboard's 2024 Top 100 Artists releasing music in Dolby Atmos [7] - In 2024, nearly 80% of the domestic box office and almost 70% of global box office titles were released in Dolby Atmos and Dolby Vision formats [8] Financial Outlook - For fiscal 2025, DLB expects growth of around 15% from Dolby Atmos and Dolby Vision, along with imaging patents [9] - DLB currently holds a Zacks Rank 2 (Buy), with shares having lost 3.7% in the past year compared to a 15.7% decline in the Zacks Audio Video Production industry [10]