Problem & Solution - Drowning is the world's leading accidental death, with 40 people drowning every hour [8][9] - The company aims to build a "life jacket" for boats, a device that automatically inflates when submerged, keeping the boat afloat and visible [9] Product Features & Benefits - The device inflates automatically in only a minute when taking on water, requiring only 30 cm of submersion to activate [10] - The product is reusable, sustainable, and can be repacked and redeployed within minutes [11] - The device has been tested through salt water exposure, drastic temperature changes, and sharp objects, meeting the strictest regulations of the Norwegian Maritime Authority and international standards [11] Target Market & Applications - The company offers equipment for drones, snowmobiles, and rescue kits for coast guards and SAR services [10] - The number of units needed for a boat depends on its size and weight [11] - The product aims to prevent boats from sinking, addressing the fact that while fire extinguishers are required on boats, few have devices to prevent sinking, even though sinking occurs seven times more often than fire [9] Safety Concerns & Statistics - In Norway, approximately 80 boats catch fire each year, while seven times that number sink [9] - Hypothermia can take effect within 15 minutes in choppy cold waters, highlighting the need for solutions that keep people out of the water [7] - Having a device to keep a damaged boat afloat increases the chance of survival by 50% and the chance of being found by over 90% [9]

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