Core Insights - GoodRx Holdings, Inc. (NASDAQ:GDRX) is recognized as one of the best penny stocks to buy according to hedge funds [1] - The company has launched a new brand campaign called The Savings Wrangler, aimed at enhancing cultural relevance and brand resonance [2] Group 1: Campaign Overview - The Savings Wrangler features a lasso-wielding heroine, a cowgirl dedicated to helping Americans navigate the complexities of prescription pricing [2] - The campaign aims to transform the daunting experience of prescription pricing into an approachable and empowering one, while maintaining a balance between humor and seriousness [3] - The character Dusty Pete embodies the company's mission of helping consumers achieve the savings they deserve [4] Group 2: Marketing Strategy - The campaign launched with a TV spot on August 30 and will extend across various channels, including CRM, in-app, display advertising, and social media [4] - A significant promotional event is planned for September 22, featuring a full subway station takeover in Times Square to emphasize the message of prescription affordability [4] Group 3: Company Overview - GoodRx provides tools and information that enable consumers to compare prices and save on prescription drug purchases in the U.S. [5]