Price Hike Resistance
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Newell Brands Cuts Outlook After Consumers Resist Price Hikes
Yahoo Financeยท 2025-10-31 14:21
Core Insights - Newell Brands has revised its full-year net sales forecast to a decline of 4.5% to 5%, a significant change from the previous estimate of a 2% to 3% decline [1][3] - The company has also lowered its adjusted earnings outlook to 56 cents to 60 cents per share, down from the earlier forecast of 66 cents to 70 cents per share [3] Pricing Strategy and Market Response - Newell Brands implemented price increases across various segments to offset tariffs, but faced resistance from consumers, leading to lower sales [2][4] - Competitors did not follow Newell's pricing strategy, resulting in the company being perceived as uncompetitive in the market [2][4] - The company is now seeing prices starting to rise in the market, which may improve its competitive positioning [5] Consumer Behavior and Sales Performance - There has been a notable pullback in spending from low-income consumers and younger shoppers, impacting overall sales [4] - Third-quarter sales fell by 7.2% to $1.81 billion, which was below Wall Street's expectation of $1.89 billion [5] - Weak international sales, particularly in Brazil, contributed to the decline, as Newell's price hikes were not matched by competitors in those markets [5] Additional Costs - Newell Brands anticipates incurring $180 million in additional tariff costs in 2025, an increase from the previous estimate of $155 million [2]