Key TakeawaysStreaming companies are signaling that subscriber growth is increasingly sensitive to price increases.Executives and analysts say churn is rising as households reassess recurring costs.Platforms are leaning more heavily on ad-supported tiers, bundles, and promotions to retain users.Repeated price hikes are changing how investors evaluate long-term streaming growth.The next phase of competition may be less about adding subscribers and more about keeping them.Households are pushing back against r ...