Core Insights - Nio's shares experienced a significant increase following the launch of its new affordable ES8 SUV, highlighting the competitive pricing strategies in the Chinese electric vehicle market [2][3] Company Summary - Nio's U.S.-listed shares rose by 9.27% to close at $5.54, while shares in Hong Kong increased by up to 10% in early trading [2] - The newly launched ES8 SUV is priced at 308,800 yuan ($43,000) under a battery subscription plan, which reduces initial costs and allows for battery upgrades through a monthly fee [2] - Deliveries of the ES8 are expected to commence in late September [2] Industry Context - The introduction of the ES8 is part of Nio's strategy to compete in a market where other manufacturers are offering similar features at lower prices [3] - Nio has historically focused on the high-end market but is now expanding its offerings with two new brands: Onvo, targeting the mass market, and Firefly, aimed at young urban consumers [3] - The stock surge is attributed to market expectations of strong new orders for the ES8 and the recently launched Onvo L90 [3]