Financial Data and Key Metrics Changes - Revenue for the quarter was $22.7 million, representing a 25% year-over-year increase, driven by sustained demand from platform clients [21] - Gross profit increased to $17.1 million, a 12% year-over-year rise, but gross margin declined to 75.4% from 84% due to scaling of new platform campaigns [23] - Operating expenses totaled $19.1 million, up 12% year-over-year, primarily due to increased marketing costs [24] - Net loss narrowed to $1.5 million or $0.10 per share compared to a loss of $1.7 million or $0.12 per share in the previous year [27] Business Line Data and Key Metrics Changes - The self-serve adoption accelerated with 18 new deals set up in the quarter, achieving 300% quarter-over-quarter growth [7] - Managed services pipeline remains healthy with four new managed service deals signed in the quarter [8] - Revenue from agencies and brands totaled approximately $3 million for the second quarter, with 22 new clients onboarded, 18 of whom adopted the self-serve solution [22] Market Data and Key Metrics Changes - Connected television (CTV) is gaining interest, with more clients including Inuvo's solutions in their RFPs, making it the highest services margin channel [10] - The marketplace is shifting towards higher quality advertising standards, benefiting Inuvo due to its compliance-oriented infrastructure [14] Company Strategy and Development Direction - Inuvo is focused on breaking through $100 million in sales this year, with a compounded annual growth rate of approximately 24% [6] - The company is investing in compliance, scalable technology, and predictive analytics to meet evolving client needs [30] - New integrations with demand-side campaign platform providers are being pursued to facilitate international expansion and product innovation [17] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving the $100 million annual target, citing improved technology and client understanding of marketing challenges [33] - The company anticipates that margins will improve as seasonality effects diminish [44] - There is a notable shift in the market towards privacy-first, high-integrity digital advertising, positioning Inuvo favorably [30] Other Important Information - The company completed a one-for-ten reverse stock split to improve share marketability and attract institutional investors [27] - Operational enhancements were made to intent key reporting dashboards, receiving positive feedback from clients [11] Q&A Session Summary Question: Confidence in hitting the $100 million annual target - Management feels confident about reaching the $100 million target, noting improved technology and client understanding [33] Question: Evolution of new customer campaigns - New customers typically start with smaller spends and increase as they see performance gains; self-serve clients are also showing a 300% increase in revenue [35][38] Question: Transition from self-serve to managed services - While it hasn't happened yet, management expects some larger self-serve customers may eventually transition to managed services [39] Question: Operating loss despite revenue growth - The decline in gross margins and increased marketing costs contributed to the lower operating profit despite revenue growth [40][42] Question: Opportunities to improve selling process and pricing - Management is continuously exploring ways to optimize the selling process and pricing strategies [47] Question: Clarification on new client numbers - All 18 self-serve deals and four managed service deals mentioned were new clients [54] Question: Partnerships for expansion - Management is working on new demand-side platform integrations to expand opportunities [56] Question: Impact of antitrust suits on the ecosystem - It is difficult to predict the impact of evolving AI technologies and antitrust suits on the ecosystem at this time [62]