Peter Aliprantis, US head of private wealth for EQTEQT AB EQT is the world's second-largest private equity firm, but it's not a household name in the US. Peter Aliprantis, EQT's US private wealth head, aims to change that and attract affluent investors. He walked BI through the firm's plans to win over retail investors and why it's grown so much. EQT is one of the largest private equity investors in the world — yet most wealthy Americans have barely heard of it. That's the uphill battle facing Pete ...

Core Insights - The hedge fund industry, valued at $5 trillion, is facing a cash crunch due to capital being tied up in illiquid private equity and venture funds, creating an opportunity for growth from private wealth [1][7] - Private wealth, including funds from private banking divisions and family offices, is eager to invest in hedge funds, with significant capital available [2] - Goldman's report indicates that less than $500 billion of the $50.7 trillion in private wealth assets are currently allocated to hedge funds, suggesting a potential increase of over $4 trillion if private wealth follows investment recommendations [3] Investment Trends - A survey by Goldman Sachs revealed that 68% of private bank advisors and registered investment advisors (RIAs) want to increase hedge fund investments, contrasting with only 31% of pension and insurance investors [5] - The demand for hedge fund exposure is particularly strong among private wealth managers, who have historically avoided hedge funds due to perceptions of high fees and mediocre performance [6] Market Dynamics - Notable hedge fund managers, such as Millennium and Jain Global, have begun to tap into private wealth channels for capital, indicating a shift in fundraising strategies [4] - The hedge fund industry is shifting its focus from traditional institutional investors to wealthy individuals, as institutions are currently constrained by illiquid investments [7]