And uh but hopefully at the end I'll uh relieve that stress a little bit with some ideas and solutions for you. So I need everybody to just think for a second, reflect on the past 45 days and think about all the possible things that have gone on in our industry and all the product launches. Let me highlight just a few for you.But none of that matters. None of it matters unless you answer this question. What do I build and why will it win.Your competitive advantage will come from what is uniquely yours. thes ...