Some may call McDonald's cheap fast food, but one area the company has not skimped on is innovation. Over the past year, McDonald's has introduced several new offerings and brought back fan favorites, including the Grinch Meal and Buffalo Ranch, as well as the return of the Snack Wrap and Changeables Happy Meal. The launches went viral and generated significant online engagement, reinforcing the brand's ability to create cultural moments nearly 86 years after its founding. In today's increasingly compet ...