Core Insights - Lululemon Athletica Inc has entered the professional sports merchandising sector through a partnership with the NFL and Fanatics, launching an officially licensed apparel collection for all 32 NFL teams [1][3] - Jefferies has set a price target of $120 for LULU, indicating a potential downside of approximately -32.65% from the current trading price of $178.17 [1][5] - Following the announcement of the NFL partnership, LULU's stock price increased by 2.7%, reaching $183.27, marking the highest level since early September [2][5] Company Developments - The NFL collection, which includes men's and women's apparel and accessories, is set to launch on October 28 and will be available in Fanatics stores [3] - The advertising campaign for the collection will feature football legend Joe Montana, aimed at enhancing the collection's appeal [3] - Lululemon's previous collaborations include partnerships with the NHL and athletes like Lewis Hamilton and Frances Tiafoe, indicating a strategy to leverage high-profile associations [3] Stock Performance - LULU's stock is currently priced at $182.39, reflecting a 2.37% increase, with fluctuations between $182.11 and $186.91 during the trading day [4] - Over the past year, LULU has experienced a high of $423.32 and a low of $159.25, with a current market capitalization of approximately $20.7 billion [4] - Short interest in LULU has decreased by 4.6%, but it still represents 8% of the total available float [2]