Core Insights - Lululemon Athletica Inc has entered the professional sports merchandising sector through a partnership with the NFL and Fanatics, launching an officially licensed apparel collection for all 32 NFL teams [1][3] - Jefferies has set a price target of $120 for LULU, indicating a potential downside of approximately -32.65% from the current trading price of $178.17 [1][5] - Following the announcement of the NFL partnership, LULU's stock price increased by 2.7%, reaching $183.27, marking the highest level since early September [2][5] Company Developments - The NFL collection, which includes men's and women's apparel and accessories, is set to launch on October 28 and will be available in Fanatics stores [3] - The advertising campaign for the collection will feature football legend Joe Montana, aimed at enhancing the collection's appeal [3] - Lululemon's previous collaborations include partnerships with the NHL and athletes like Lewis Hamilton and Frances Tiafoe, indicating a strategy to leverage high-profile associations [3] Stock Performance - LULU's stock is currently priced at $182.39, reflecting a 2.37% increase, with fluctuations between $182.11 and $186.91 during the trading day [4] - Over the past year, LULU has experienced a high of $423.32 and a low of $159.25, with a current market capitalization of approximately $20.7 billion [4] - Short interest in LULU has decreased by 4.6%, but it still represents 8% of the total available float [2]

Lululemon is partnering with the NFL to launch an apparel collection for all 32 NFL teams. It will mark the first time the retailer has offered officially licensed products for the NFL or any of its franchises.The collection, set to launch Tuesday, will include both men's and women's apparel and accessories with NFL team marks, including some of Lululemon's most notable products such as its Steady State men's franchise and women's styles from Define, Scuba and Align.Lululemon, long known for its roots in yo ...