Core Viewpoint - Netflix has transitioned from a focus on subscriber growth to a more sustainable, cash-generating media business model, leading to improved financial performance and investor interest [1][6][14]. Business Model Evolution - The majority of Netflix's revenue still comes from subscriptions, with over 300 million paid memberships globally across more than 190 countries [4]. - Two new growth levers are contributing to revenue growth and margin expansion, indicating a shift in focus towards profitability [4]. - Content spending has become more disciplined, with a focus on profitability and free cash flow, resulting in an operating margin increase from 27.2% in Q2 2024 to 34.1% in Q2 2025 [5]. Advertising as a Growth Driver - The ad-supported tier has become a significant growth driver, with ad revenue doubling in 2024 and expected to double again in 2025, now accounting for over 94 million monthly active users [8][10]. - Advertisers are attracted to Netflix's premium content and engaged audience, leading to the development of new ad formats and partnerships for better targeting and measurement [9]. Financial Performance - In Q2 2025, Netflix reported $11.1 billion in revenue, a 16% year-over-year increase, with net income rising 46% to $3.1 billion and free cash flow more than doubling to $2.3 billion [11]. - The company raised its full-year 2025 revenue outlook to between $44.8 billion and $45.2 billion, with operating margins expected to approach 30% [12]. Implications for Investors - Netflix's ability to innovate and scale its ad tier, combined with financial discipline, positions it as a compelling media stock for long-term investors [14][15]. - The ongoing debate for investors is whether Netflix can sustain profitable growth in a competitive landscape, with its evolving business model and strong financial results supporting its renewed prominence in investment discussions [15].