We came across a bullish thesis on The Trade Desk, Inc. on Quality Stocks’ Substack. In this article, we will summarize the bulls’ thesis on TTD. The Trade Desk, Inc.'s share was trading at $31.25 as of January 29th. TTD’s trailing and forward P/E were 36.22 and 24.88, respectively according to Yahoo Finance. AppLovin (APP) Rebrands Ad Platform as Axon, Launches Axon Ads Manager The Trade Desk, Inc. operates as a technology company in the United States and internationally. TTD is facing near-term pressur ...

JCDecaux Unveils World’s First Global Programmatic DOOH media Solution, enabling Worldwide Campaign Activations Paris, February 2nd, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the global expansion of its pioneering programmatic Digital Out-of-Home (pDOOH) media solution. Building on the successful 2024 launch of the first global airport programmatic offer, JCDecaux now extends this powerful offer to street, transport, and retail environments, of ...

TORONTO , Jan. 27, 2026 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM, OTCQB: ILLMF) (“illumin” or the “Company”) today announced a major upgrade of its advertising platform that delivers clear proof of programmatic performance, connecting advertising activity directly to meaningful business outcomes while budgets are active. The results are meaningful and measurable. illumin’s ecosystem extends audience reach up to 50%, 40% lift in Connected TV performance, and 25% lower retargeting costs, resulting ...

Core Viewpoint - The Trade Desk Inc. has been downgraded by Citigroup from "Outperform" to "Market Perform" due to a significant decline in stock price and failure to meet revenue targets, despite strong fundamentals indicating potential for future growth [1][2][5]. Group 1: Stock Performance - The stock price of The Trade Desk is currently at $36.82, reflecting a recent increase of 4.22%, with fluctuations between $35.63 and $36.94 [4][5]. - Over the past year, the stock has experienced a high of $125.8 and a low of $34, indicating significant volatility [4]. - The company's market capitalization is approximately $18 billion, with a trading volume of 8.26 million shares, showcasing its substantial presence in the market [4]. Group 2: Financial Performance - Analysts project that the upcoming earnings report in early February will show revenue of approximately $841 million, an increase from $749 million [3]. - However, earnings per share are expected to decrease to $0.34 from $0.59, highlighting ongoing challenges for the company [3][5]. Group 3: Market Context - The downgrade by Citigroup is attributed to the stock's decline to levels not seen since June 2020, with TTD trading at multi-year lows and hitting new 52-week lows [2][5].

Group 1 - Paramount is launching live, in-game programmatic buying for select commercial ad units during major sporting events, starting with UFC's debut on Paramount+ on January 24, 2026 [1] - This initiative allows advertisers to secure real-time, guaranteed placements in Paramount+'s premium sports lineup, enhancing marketing opportunities during peak audience engagement [3] - The programmatic inventory will complement existing Streaming Fixed Units, providing high-impact visibility for advertisers [2] Group 2 - Paramount's Chief Revenue Officer emphasized the company's commitment to media modernization, enabling more advertisers to engage with live sports through digital precision and agility [3] - Partnerships with platforms like Amazon DSP, Google's Display & Video 360, The Trade Desk, and Yahoo DSP will facilitate private marketplace, biddable ad inventory for UFC events [3] - Advertisers can also activate campaigns across Paramount's digital portfolio, leveraging the growth of Paramount+ and Pluto TV [4]

Core Insights - The Trade Desk, Inc. (TTD) launched Kokai in 2023, a next-generation platform utilizing Koa AI to enhance programmatic advertising through advanced analytics and integrations, potentially reshaping TTD's revenue and competitive position [2][4] Group 1: Kokai Platform Features and Adoption - Kokai employs a distributed AI architecture with specialized models for various functions, improving efficiency and reliability in ad performance [3] - Nearly all TTD clients have tested Kokai, with 85% adopting it as their default platform, leading to significant performance improvements: 26% better cost per acquisition, 58% better cost per unique reach, and a 94% higher click-through rate [4][10] - Successful case studies include Specsavers reducing appointment booking costs by 43% and Danone increasing conversion rates by one-third for its Actimel brand [5] Group 2: Market Position and Competitive Landscape - TTD is well-positioned for market share growth in 2026, supported by Kokai's adoption, growth in connected TV (CTV) and retail media, and strong client retention, despite competition from Magnite, Inc. and Taboola.com Inc. [6] - Magnite reported a strong third quarter with 18% CTV growth, driven by its SpringServe ad server, while Taboola's new platform, Realize, enhances performance advertising capabilities across the open web [7][8] Group 3: Financial Performance and Valuation - TTD shares have declined by 71.7% over the past year, contrasting with the 61.6% growth of the Zacks Internet – Services industry [11] - TTD's forward price/earnings ratio stands at 26.86X, lower than the industry average of 29.52X [12] - The Zacks Consensus Estimate for TTD's earnings for 2025 has remained stable over the past 60 days [13]

Core Insights - The 2026 State of Programmatic Report indicates a shift in the programmatic market towards intentional spending and accountability, with 58% of media buyers expecting increased investment in 2026 and 87% valuing cross-channel performance metrics for decision-making [1][6]. Group 1: Market Trends - Programmatic advertising is entering a mature growth phase, with buyers focusing on purposeful budget allocation and demanding transparency and quality across all screens [2]. - CTV (Connected TV) and audio are the only media channels projected to see year-over-year budget growth, with CTV expected to capture an average of 26% of media budgets and audio 10% [6]. Group 2: AI and Optimization - AI-powered optimization is now considered essential, with 82% of marketers affirming its importance [6]. - The top AI applications anticipated for 2026 include audience targeting and modeling (88%), campaign pacing and bid automation (77%), measurement and attribution (71%), and fraud detection and brand safety (70%) [6]. Group 3: Budget Reallocation - A significant 45% of marketers are reallocating budgets from linear TV to CTV, while 21% are moving funds from linear to programmatic audio [6]. - More than half of the respondents (58%) expect their programmatic investment to increase in 2026, indicating a positive outlook for the programmatic market [6]. Group 4: Measurement and Effectiveness - Marketers prioritize conversion rate (62%), ROAS (47%), reach and frequency (46%), and click-through rate (39%) as key metrics for measuring programmatic campaign effectiveness [10]. - 43% of respondents plan to increase their use of contextual targeting in 2026, especially in privacy-regulated sectors where 50% identify contextual targeting as their main tactic [6].

Magnite (NasdaqGS:MGNI) FY Conference January 14, 2026 12:45 PM ET Company ParticipantsMichael Barrett - CEOConference Call ParticipantsLaura Martin - AnalystMichael BarrettSo, we'll see what started with what ends with.Laura MartinYou know, it happens to all of us, Michael.Michael BarrettIt did.Laura MartinIt's just not fun to go through.Michael BarrettNo.Laura MartinOkay, how are we doing on time? We are right on time. Okay, I'm going to get started. I'm Laura Martin. I'm the Senior Media and Advertising ...

Core Insights - Lamar Advertising (LAMR) shares have increased by 8.8% over the past three months, significantly outperforming the outdoor advertising industry's growth of 1.4% [1][7] - The company holds a substantial market share in the U.S. outdoor advertising sector, supported by a diversified tenant base and strategic acquisitions [3][8] Company Performance - Analysts have a positive outlook on Lamar, with the Zacks Consensus Estimate for its 2025 FFO per share rising to $8.19 and the 2026 estimate increasing by 1% to $8.83 [2] - Lamar's revenue is bolstered by a well-diversified tenant mix, which includes sectors such as services, healthcare, and retail, helping to mitigate revenue volatility [3] Growth Drivers - The company's focus on enhancing its digital capabilities is expected to drive long-term growth, with over 5,400 digital billboards in operation as of Q3 2025 [4][7] - The Out of Home (OOH) advertising sector is experiencing rapid growth, with technological advancements and increased investments expected to further support this trend [5] Expansion Activities - In 2025, Lamar completed over 30 acquisitions totaling approximately $133.9 million, which is indicative of its aggressive expansion strategy [5][7] Competitive Advantage - The outdoor advertising industry has high barriers to entry due to permitting restrictions, providing Lamar with a competitive edge [8] Dividend Performance - Lamar has consistently raised its dividend, with a five-year annualized growth rate of 13.94%, which enhances investor confidence [9]

Core Viewpoint - Sirius XM, a long-term holding of Berkshire Hathaway, has underperformed but may see better prospects in 2026 due to management strategies and market conditions [1][3]. Company Performance - Sirius XM is currently Berkshire's 13th-largest stock holding, with a market cap of $6.9 billion and a stock price of $20.51, down from a pandemic peak of $70 [2][4]. - The stock has seen a significant decline due to a drop in self-pay subscribers and overall revenue, alongside a substantial net debt of $10 billion [4][6]. Subscriber and Revenue Trends - The decline in subscribers and revenue is attributed to competition from streaming services and sluggish car sales, which are crucial for new customer acquisition [6][7]. - Despite these challenges, self-pay subscribers and revenue fell only 1% last quarter, indicating potential stabilization [8]. Advertising Revenue Growth - Advertising revenue increased by 1% last quarter, reflecting a shift towards lower-cost, ad-supported services [9]. - Sirius is experimenting with new ad-supported plans, including Sirius Free Access and SiriusXM Play, to attract more users [10]. Cost Management and Capital Expenditures - Management has achieved $200 million in cost savings and is continuing to restructure for further efficiency [13]. - Capital expenditures are projected to decline significantly, with satellite launch spending expected to decrease from $200 million to $115 million by 2026 [14]. Future Outlook - Even with flat revenue, profits and cash flow are expected to increase, with a target of $1.50 billion in free cash flow by 2027 [15]. - If auto sales recover and advertising tiers succeed, Sirius XM's revenue could stabilize and return to growth, potentially improving its stock valuation [17][19].