Core Insights - Marketing Architects partners with Jounce Media to enhance transparency in Connected TV (CTV) media buying through the integration of Jounce's data into Marketing Architects' AI platform, Annika [1][2][4] - The partnership aims to address concerns regarding opaque supply chains and inconsistent inventory quality in programmatic CTV advertising [1][2] Group 1: Partnership and Objectives - The collaboration focuses on building a foundation for more effective and transparent CTV buys, aligning with clients' goals [3][4] - By integrating Jounce's bidstream data, Marketing Architects enhances the evaluation and selection of media supply, leading to smarter campaign setups [2][3] Group 2: Industry Context and Impact - Jounce Media is recognized as a leader in programmatic supply chain management, providing insights into inventory quality and supply paths [2][5] - The integration of app-level supply data into Annika aims to reduce reliance on opaque verification methods, setting a new standard for optimized CTV campaigns [4][6] Group 3: Company Backgrounds - Marketing Architects has a 25-year history of developing technology to address challenges in TV pricing, measurement, and scale [6] - Jounce Media is trusted by major marketers and agencies for optimizing supply path strategies in the advertising industry [5]