Core Points - The Jeep brand has launched the "MONOPOLY Bonus Cash Allowance" program, allowing customers to use $500 in MONOPOLY play money towards the purchase or lease of a 2025 Jeep Grand Cherokee from October 1 to November 3, 2025 [2][3][9] - This initiative is in collaboration with Hasbro and is supported by a social media campaign across various platforms [5][9] - The MONOPOLY Game at McDonald's is returning for the first time in nearly a decade, starting October 6, featuring both physical and digital game pieces [6][9] Jeep Brand Initiatives - The MONOPOLY Bonus Cash Allowance program enables customers to apply $500 in MONOPOLY Money towards a new 2025 Jeep Grand Cherokee [3][5] - Customers can also participate in a chance to win one of 10 2026 Jeep Grand Cherokee 4x4s by playing the MONOPOLY Game at McDonald's [4][5] - The refreshed 2026 Jeep Grand Cherokee will continue to be assembled in Detroit and is designed for various consumer needs, including families and empty nesters [7][9] Hasbro Collaboration - Hasbro, a leading games and toy company, is celebrating 90 years of MONOPOLY, enhancing the promotional campaign with the Jeep brand [11][12] - The collaboration aims to create engaging experiences for consumers, leveraging the popularity of both brands [11][12] Marketing and Promotion - The Jeep brand's marketing strategy includes a robust social media presence to promote the MONOPOLY program and the new Grand Cherokee [5][9] - Dealers in the Stellantis network will have access to promotional materials to support the initiative [5]