Core Insights - The Hershey Company will present product innovations and growth strategies at the 2025 NACS Show Expo, highlighting the Reese's OREO® Cup and new offerings in its snacking portfolio [1][3] - The company aims to leverage data-driven insights to enhance bundling strategies, promotional tactics, and merchandising approaches to boost sales in convenience stores [1] Product Innovations - The Reese's OREO® Cup combines milk chocolate and white creme with OREO® cookie crumbs, expected to be one of the biggest launches for Reese's [4] - New products include Jolly Rancher Ropes in tropical flavors, Shaq-A-Licious XL Gummies in sneaker shapes, Dot's Homestyle Pretzels in buffalo flavor, and reformulated SkinnyPop Popcorn [2][4] - Hershey's sweets business has grown by 23.2% in 2025, with Jolly Rancher and Shaq-A-Licious XL Gummies being among the fastest-growing non-chocolate confectionery brands in convenience stores [2][4] Sales Performance - Hershey's salty brands have seen a 9.5% year-to-date sales increase in convenience stores, outpacing the total category [4][8] - Dot's Homestyle Pretzels is the number one pretzel franchise in convenience stores, growing by 16.4% in the past year [4] - SkinnyPop Popcorn is the second-largest branded popcorn in convenience stores [4] Growth Strategies - The company emphasizes optimizing salty snacks assortment by stocking top-performing SKUs and using vertical merchandising to enhance visibility [5] - Fast-growing brands like Jolly Rancher and Shaq-A-Licious XL Gummies are driving Hershey's non-chocolate confectionery growth, with strategic acquisitions aimed at appealing to Gen Z shoppers [6] - The Everyday Multiples (EDM) strategy encourages multi-unit purchases by bundling low-cost items, resulting in a 56% average unit lift from confectionery promotions in convenience stores [7][11] Event Details - The NACS Show Expo 2025 will take place from October 15-17, 2025, in Chicago, IL, with Hershey's booth located at S5706 [3][8]