Summary of Conference Call on China Property Industry Industry Overview - The conference call focused on the **China Property** industry, specifically the performance of major property developers in July 2025 [1][7]. Key Points and Arguments 1. **Sales Decline**: - Contracted sales of 30 major developers declined by **25% year-on-year (y-y)** in July 2025, indicating a continued sluggishness in the market [1][2]. - The top 50 and top 100 developers experienced deeper declines of **28% and 27% y-y**, respectively, compared to **-26%** in June [2]. 2. **Year-to-Date Performance**: - Year-to-date (YTD) sales for the top 50 and top 100 developers have declined by **13% y-y** as of July 2025 [2]. - The YTD sales for the 30 major developers tracked have fallen to **-26% y-y** [2]. 3. **Sales Performance Divergence**: - State-Owned Enterprises (SOEs) outperformed other developers, with Jinmao and Yuexiu showing increases of **49% and 19% y-y**, respectively [3]. - Conversely, several developers, including Zhongnan and Seazen, reported declines exceeding **40% y-y** [3]. 4. **Market Sentiment and Policy Response**: - The July Politburo meeting showed little focus on the property sector, suggesting a muted policy response until housing prices decline significantly [4]. - High inventory levels in both primary and secondary markets are contributing to cautious consumer sentiment regarding home prices [4]. 5. **Investment Strategy**: - Analysts recommend a defensive and selective investment approach, favoring quality SOEs with good visibility, such as CR Land and CR Mixc, as well as high-dividend-yield plays like C&D International and Greentown Management [5]. Additional Important Insights - The **43% and 38% month-on-month (m-m)** sales declines for the top 50 and top 100 developers in July were weaker than historical averages [2]. - The overall market is expected to remain weak in the coming months, influenced by factors such as trade negotiations and high inventory levels [4]. - The report emphasizes the importance of brand strength and resource availability in top-tier cities for SOEs, which contributed to their better performance compared to private developers [3].