Core Insights - Paramount Property Tax Appeal (PPTA) has appointed Oscar Ortiz as Regional Representative for Northern California, effective March 1, 2026, to enhance its presence in the region as commercial property owners prepare for assessment review cycles [2][3] Company Overview - Founded in 2009, PPTA specializes in property tax appeals for commercial property owners on a contingency-fee basis, having filed over 45,000 appeals and recovered more than $100 million in property tax refunds [5] - The firm represents over $50 billion in assessed value across multiple states including California, Texas, Colorado, Nevada, Arizona, and Washington [5] Appointment Details - The appointment of Oscar Ortiz follows an 18-month search for a candidate with market-specific expertise and familiarity with county-level processes in Northern California [3] - Ortiz brings 24 years of real estate experience, with 16 years focused on property taxation, and has knowledge of local assessor valuation methodologies and evidentiary standards for assessment appeal boards [3] Client Advisory - Commercial property owners in Northern California who have not reviewed their assessments recently or accepted prior valuations without formal appeal are encouraged to request a consultation to explore potential savings opportunities [4]