Marketing & Consumer Behavior - Digital fatigue is increasing, suggesting a shift in consumer preferences [1] - Walmart's catalog experiment demonstrates the effectiveness of paper in driving purchase intent [1] - Brain scans indicate that paper triggers purchase intent more effectively than digital media [1]

Market Research & Consumer Behavior - Large language models (LLMs) can mirror human purchase intent with near-survey accuracy [1] - The study suggests a future where synthetic shoppers could replace real ones in market research [1]

Group 1 - Proactive provides fast, accessible, informative, and actionable business and finance news content to a global investment audience [2] - The news team covers medium and small-cap markets, as well as blue-chip companies, commodities, and broader investment stories [3] - Proactive's content includes insights across various sectors such as biotech, pharma, mining, natural resources, battery metals, oil and gas, crypto, and emerging technologies [3] Group 2 - Proactive is committed to adopting technology to enhance workflows and improve content production [4] - The company utilizes automation and software tools, including generative AI, while ensuring all content is edited and authored by humans [5]