Core Insights - The partnership between Zoned and Dairy MAX has been renewed and expanded, following the success of the "Farm to Fork" campaign, which won a Shorty Impact Award for its innovative approach to gamification in education [1][4]. Partnership Details - This marks the fourth annual renewal of the partnership, emphasizing its longevity and success in delivering educational content through gaming [1]. - Under the renewed agreement, Zoned will continue to create custom gaming experiences and educational modules that modernize dairy education [4]. Campaign Success - The "Farm to Fork" initiative introduced an immersive educational model within Fortnite, starting with Farm Tycoon, which achieved over 85,000 hours played and 20 million impressions [2]. - The subsequent Diner Tycoon experience became the 1 Top Rated Fortnite experience in the U.S. and globally within its first weekend, showcasing strong engagement among Gen Z and Gen Alpha audiences [3]. Industry Impact - The partnership highlights the increasing demand for purpose-driven experiences in gaming, positioning GameSquare as a leader in connecting brands with younger audiences [5]. - Dairy MAX represents dairy farm families across eight states, producing 15% of all U.S. milk, and aims to promote dairy's benefits through innovative educational initiatives [6]. Company Background - GameSquare is a media, entertainment, and technology company focused on connecting brands with Gen Z, Gen Alpha, and Millennial audiences through creative services and advanced analytics [7]. - Zoned is a marketing firm that leverages cultural insights to help brands authentically connect with their audiences, emphasizing the importance of engaging content in the digital landscape [9].