To launch the new Cielo X1 3.0, the Speed of Light campaign celebrates the electricity of momentum and features HOKA product team members, Ari Hendrix-Roach and Brandon Johnson, who contributed to the development of the shoe. Both accomplished athletes and Olympic Trials qualifiers themselves; their inclusion in the campaign reflects HOKA's ethos as a brand built by runners, for runners. To celebrate the launch, run clubs around the world will unite to experience the Speed of Light and the debut of the Ciel ...