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Self-made millionaire behind $4 billion Skims says it all began with a cold call to Kris Jenner: ‘I have no delusions of who gets to run a business’
Yahoo Finance· 2025-09-23 09:30
Core Insights - Emma Grede is a prominent British entrepreneur known for her role in Skims, a shapewear company valued at $4 billion, and her investments in other brands associated with the Kardashian family [1][5] - Grede's journey began with a pivotal phone call to Kris Jenner in 2015, which led to the creation of a denim brand aimed at inclusivity for women overlooked by mainstream fashion [2][4] - The launch of Good American denim in 2016 achieved remarkable success, generating $1 million on its first day, marking it as the largest denim launch in apparel history [5] Company Overview - Skims is a shapewear company co-founded by Emma Grede and Kim Kardashian, valued at $4 billion [1] - Good American, the denim brand co-founded by Grede and Khloe Kardashian, focuses on inclusivity and achieved $1 million in sales on its first day [5] Industry Impact - Grede's approach emphasizes boldness and audacity in entrepreneurship, encouraging founders to take risks and act on their ideas rather than just discussing them [6] - The success of Good American has set a precedent in the apparel industry for inclusive branding and marketing strategies [5]