Core Insights - Skims has secured $225 million in funding led by Goldman Sachs Alternatives, raising its valuation to $5 billion [1] - The company was previously valued at $4 billion in July 2023 and $3.2 billion in January 2022 [2] - Skims reported $750 million in sales for 2023, a significant increase from $500 million in 2022, and became profitable with nearly $713 million in net sales [3] Company Overview - Founded in 2019, Skims started as a shapewear brand focused on body positivity and inclusive sizing, expanding into loungewear, swimwear, and menswear [4] - The brand has established partnerships with the NBA, WNBA, and USA Basketball, and collaborated with Nike to launch a women's activewear line [4] Retail Expansion - Skims is aggressively expanding its retail presence, opening its first permanent store in Georgetown in 2024, with plans for 16 new U.S. stores this year [5] - The company is also expanding internationally, with plans for standalone stores in London and Dubai by mid-2026, and 15 stores in Israel by 2026 [6] Ownership and Demographics - Kim Kardashian retains the largest ownership stake in Skims, estimated at 35%, contributing to her net worth of $1.7 billion [7] - Nearly 70% of Skims' customers are millennials or Gen Z consumers [7]

Core Insights - Emma Grede is a prominent British entrepreneur known for her role in Skims, a shapewear company valued at $4 billion, and her investments in other brands associated with the Kardashian family [1][5] - Grede's journey began with a pivotal phone call to Kris Jenner in 2015, which led to the creation of a denim brand aimed at inclusivity for women overlooked by mainstream fashion [2][4] - The launch of Good American denim in 2016 achieved remarkable success, generating $1 million on its first day, marking it as the largest denim launch in apparel history [5] Company Overview - Skims is a shapewear company co-founded by Emma Grede and Kim Kardashian, valued at $4 billion [1] - Good American, the denim brand co-founded by Grede and Khloe Kardashian, focuses on inclusivity and achieved $1 million in sales on its first day [5] Industry Impact - Grede's approach emphasizes boldness and audacity in entrepreneurship, encouraging founders to take risks and act on their ideas rather than just discussing them [6] - The success of Good American has set a precedent in the apparel industry for inclusive branding and marketing strategies [5]

Product Launch - SKIMS, Kim Kardashian's clothing brand, launched a new shapewear product specifically designed for the face [1] - The product, named "Seamless Sculpt Face Wrap," is made with collagen fabric and features Velcro straps [1] Pricing and Features - The face wrap is marketed as a product to provide a "snatched look" [1] - The retail price for the face wrap is $48 [1]

Product Focus - Highlights the availability of tummy-control shapewear designed for comfortable contouring and slimming [1] Marketing - Promotes shapewear via social media platform X (formerly Twitter) [1]

Core Insights - Shapellx has launched its products on the Nordstrom Online Marketplace, enhancing accessibility for consumers and promoting body positivity [1][2][3] - The partnership with Nordstrom is part of Shapellx's broader retail strategy to solidify its leadership in the shapewear industry through innovative designs and advanced fabric technologies [2][3] - Shapellx has been recognized with the 2025 American Good Design Awards for its innovative products, and it plans to unveil a new shapewear line, INNER ARMOR 2.0, that combines fashion with functionality [4] Company Strategy - The launch on Nordstrom's platform is a significant step in Shapellx's strategy to reach a wider audience and enhance brand visibility [2] - Shapellx aims to redefine industry standards by focusing on body positivity and high-performance shapewear, aligning with consumer needs [3] - The collaboration with TikTok for a Super Brand Day campaign indicates Shapellx's commitment to leveraging social media for brand growth and consumer engagement [4] Product Innovation - Shapellx's award-winning products are designed to deliver comfort, support, and style, showcasing the brand's commitment to innovation [4] - The upcoming INNER ARMOR 2.0 line is expected to further enhance the brand's reputation for blending fashion with functionality [4]