You’ve probably heard of the British Entrepreneur Emma Grede because of Skims, the $4 billion shapewear company she runs with Kim Kardashian. She’s also invested in other brands with the family, such as the cleaning products company Safely and Kylie Jenner’s clothing line, Khy. And the growing empire can all be traced back to one phone call she made to Kris Jenner that changed everything. It was in 2015, and Grede had built her own entertainment and talent agency, Independent Talent Brand, which saw her ...

Product Launch - SKIMS, Kim Kardashian's clothing brand, launched a new shapewear product specifically designed for the face [1] - The product, named "Seamless Sculpt Face Wrap," is made with collagen fabric and features Velcro straps [1] Pricing and Features - The face wrap is marketed as a product to provide a "snatched look" [1] - The retail price for the face wrap is $48 [1]

Product Focus - Highlights the availability of tummy-control shapewear designed for comfortable contouring and slimming [1] Marketing - Promotes shapewear via social media platform X (formerly Twitter) [1]

Core Insights - Shapellx has launched its products on the Nordstrom Online Marketplace, enhancing accessibility for consumers and promoting body positivity [1][2][3] - The partnership with Nordstrom is part of Shapellx's broader retail strategy to solidify its leadership in the shapewear industry through innovative designs and advanced fabric technologies [2][3] - Shapellx has been recognized with the 2025 American Good Design Awards for its innovative products, and it plans to unveil a new shapewear line, INNER ARMOR 2.0, that combines fashion with functionality [4] Company Strategy - The launch on Nordstrom's platform is a significant step in Shapellx's strategy to reach a wider audience and enhance brand visibility [2] - Shapellx aims to redefine industry standards by focusing on body positivity and high-performance shapewear, aligning with consumer needs [3] - The collaboration with TikTok for a Super Brand Day campaign indicates Shapellx's commitment to leveraging social media for brand growth and consumer engagement [4] Product Innovation - Shapellx's award-winning products are designed to deliver comfort, support, and style, showcasing the brand's commitment to innovation [4] - The upcoming INNER ARMOR 2.0 line is expected to further enhance the brand's reputation for blending fashion with functionality [4]