Core Insights - Getty Images has launched "Access by Getty Images," a new service in partnership with Greenfly, providing real-time access to premium entertainment imagery for talent and industry professionals for personal social media use [4][6] - The platform addresses the demand for timely and licensed content, allowing users to share high-quality visuals from major events as they happen, thus bridging the gap between cultural moments and social media [5][8] Group 1: Service Overview - "Access by Getty Images" enables talent and industry professionals to browse, license, and share high-quality visuals from significant entertainment events, including red carpets and premieres, in real-time [5][6] - The service is designed to enhance control and clarity for users regarding their social media presence, particularly during the busy 2026 awards season [6][10] Group 2: Market Demand and Efficiency - There is a growing demand from talent and creators for reliable and immediate access to licensed imagery, which "Access by Getty Images" aims to fulfill [6][7] - The platform reduces reliance on delayed press galleries or unverified sources, providing users with greater efficiency and confidence in their content [7][8] Group 3: Strategic Partnership - The collaboration between Getty Images and Greenfly combines Getty's editorial excellence with Greenfly's technology, empowering talent to enhance their personal brand and online presence [9] - Greenfly has a proven track record in powering content operations for major sports leagues and entertainment companies, making it a strategic partner for this initiative [9]