Core Viewpoint - Cracker Barrel's shares increased by 7% after the company decided to revert its controversial logo redesign, but customer dissatisfaction remains directed at CEO Julie Felss Masino, with calls for her resignation continuing [1][2][5]. Company Response - Cracker Barrel announced the discontinuation of the new logo, stating, "We said we would listen, and we have. Our new logo is going away and our 'old timer' will remain" [3]. - The company expressed gratitude to customers for their feedback, acknowledging the importance of their voices [2]. Customer Sentiment - Customers have expressed strong discontent, with nearly 60,000 users on X supporting a post demanding the CEO's firing [6]. - Social media backlash included posts criticizing the new logo as a departure from the beloved American aesthetic, with calls for Masino to resign [2][6]. Market Impact - The logo change led to a significant loss in market value, with Cracker Barrel shedding $100 million last week due to customer backlash [3]. Investor Reaction - Sardar Biglari, a prominent investor, warned the company about the potential backlash from the rebranding, which was dismissed by Masino and her board [6]. - Biglari publicly mocked Cracker Barrel's decision, indicating a lack of confidence in the company's leadership [7]. Leadership Perspective - CEO Masino previously stated that the company needed to modernize to remain relevant, acknowledging that Cracker Barrel was "just not as relevant" as it used to be [10].