The old saying goes, A car loses value as soon as you drive it off the lot. It's true. And it can be a big hit, almost half its value in the first five years.Buying a new car is a terrible investment. But EVs take an especially large hit, and the losses some suffer are astonishing. Evs have lower operating costs than gas cars, especially if you charge them at home.Less maintenance and no fuel costs. But owners may be shocked at how little they get when they try to sell it. Many analysts worry that poor resa ...

Consumer Behavior & Market Trends - Resale stigma has diminished, now a badge of honor, driven by millennials and Gen Z [1] - Consumers, especially Gen Z, are increasingly likely to buy secondhand first [1] - Consumers are now checking secondary market prices before purchasing in the primary market [3][4] - Consumers are using resale platforms to assess the resale value of items before initial purchase, similar to using Kelly Blue Book for pricing [4] Business Strategy & Opportunities - Educating consumers about resale value is crucial for disrupting the space [1][2] - Stores provide a branding opportunity to showcase secondhand options [1][2] - Consignment creates a positive feedback loop, encouraging repeat business and changing shopping behavior [3] Product & Brand Performance - Certain items, like shoes, may not hold resale value, while brands like Birken and jewelry do [2]