Reservation wars
Search documents
The reservation wars are heating up
CNBC· 2026-03-31 14:00
Remember when you could just go out to eat without a reservation. Well, that's beginning to feel impossible these days. Picture this.It's 8:59 and you're trying to book a table at a trendy new restaurant in New York City. Tables go live at 9:00 a. m.28 days in advance. The clock strikes and seats are gone in seconds. This has become the reality of many in bigger cities around the country.For consumers, it's stressful. But for the websites handling your reservation, it's exactly what they're hoping for. It's ...