Core Viewpoint - Home Depot is considering raising prices on select merchandise to offset the costs associated with tariffs imposed by the Trump administration, marking a shift from its previous stance against trade-related price adjustments [1][12]. Pricing Strategy - The company indicated that price changes would be limited to specific product categories and characterized as measured rather than sweeping [1][3]. - CFO Richard McPhail confirmed that certain items would see price modifications in response to import duties [2][17]. Consumer Behavior - Home Depot reported mixed consumer behavior, with comparable store sales increasing by 1% while customer visits declined by 0.9% [4][11]. - The decline in customer visits is attributed to economic headwinds and elevated interest rates, leading homeowners to delay significant remodeling projects [3][9]. Market Dynamics - The residential real estate market's challenges have negatively impacted Home Depot's performance, as elevated property values and economic uncertainty have reduced demand for renovations [7][10]. - Despite home equity values doubling since 2019, homeowners are reluctant to take on debt for major improvement projects, even with favorable collateral values [10]. Strategic Focus - To counteract the decline in do-it-yourself demand, Home Depot is intensifying efforts to capture the professional contractor market, including expanded bulk purchasing options and enhanced support services [13][14]. - The company recently agreed to acquire building materials supplier GMS for $4.3 billion, reinforcing its commitment to serving professional builders [13][14]. Supply Chain Considerations - Approximately half of Home Depot's merchandise is sourced from domestic suppliers, which protects those products from international trade duties [4][16]. - The company aims to maintain a price leadership position in home improvement while managing the overall cost of projects for customers [17].