Core Viewpoint - Happy Belly Food Group Inc. announces the grand opening of its 11th Rosie's Burgers location in Calgary, Alberta, marking a significant milestone in the brand's national expansion strategy [1][4]. Group 1: Company Expansion - The new Rosie's Burgers location is situated in the Marda Loop neighborhood, known for its strong foot traffic and vibrant community, which aligns with the brand's neighborhood-focused concept [3]. - With 11 locations now open and over 114 in development across Canada, Rosie's is positioned for rapid growth in the coming years [4]. - Happy Belly Food Group's broader portfolio includes 666 contractually committed retail franchise locations across various emerging brands, indicating a robust expansion strategy [4][5]. Group 2: Brand Strategy - The company employs a dual expansion strategy that combines franchised growth with targeted corporate store openings, reinforcing its commitment to disciplined growth [5]. - The Rosie's brand is recognized for its signature offerings, including smash burgers, fries, and milkshakes, appealing to nostalgic flavors in a modern setting [1][8]. - The CEO of Happy Belly emphasizes that the company is just beginning its growth journey, indicating confidence in future expansion [7].