Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Franchise Agreement and Real Estate Location in Calgary's Marda Loop District, AlbertaJuly 11, 2025 6:00 AM EDT | Source: Happy Belly Food Group Inc.Toronto, Ontario--(Newsfile Corp. - July 11, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the signing of a franchise agreement and real estate location for Ros ...

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Core Insights - Happy Belly Food Group Inc. has signed its first real estate location for Rosie's Burgers in Halifax, Nova Scotia, marking a significant step in its national expansion strategy [1][3][5] Expansion Strategy - The company has secured 105 locations under area development agreements across various provinces including Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta, and Ontario [5] - The growth strategy involves a dual-track approach of corporate store development alongside an asset-light franchise model [5][7] Market Potential - Halifax is identified as an ideal location due to its strong demographics, economic stability, and vibrant culinary culture, with a population exceeding 600,000 [8] - The city has a youthful demographic driven by major universities and a thriving student scene, which aligns with the target market for fast-casual and comfort food [8] Brand Positioning - Rosie's Burgers aims to become Canada's leading national smash burger brand, leveraging its expertise in the burger category and a robust franchising platform [5][7] - The brand focuses on providing franchisees with essential tools and resources for success, emphasizing a predictable and disciplined growth approach [7]