Core Insights - Wealthfront Corp. has announced its intention to go public, reflecting the ongoing trend of high-profile IPOs in the fintech sector, particularly in the robo-adviser space [1][5][6] Company Overview - Wealthfront Corp. was founded in 2008 and is headquartered in Palo Alto, California, led by CEO David Fortunato [1][2] - The company provides a financial platform and smartphone app for users to invest in various assets, including stocks and bonds, and offers cash accounts and automated index investing [2] Target Demographic - Wealthfront specifically targets digital natives, defined as individuals born after 1980, who predominantly use digital platforms for everyday services [3][4] - This demographic includes millennials, Gen Zers, and younger customers, characterized by large liquid savings and long investment horizons, showing resilience to market corrections [4] Market Potential - A study by Oxford Economics, commissioned by Wealthfront, projects that the total wealth of digital natives will grow from $12 trillion in 2022 to $140 trillion by 2045 [4] Financial Metrics - As of Q2 2026, Wealthfront reported platform assets of $88 billion, with a year-over-year growth of 24% [7] - The company generated revenue of $339 million over the past 12 months, reflecting a year-over-year revenue growth of 26% [7] - Wealthfront's net income for the last twelve months was $123 million, with approximately 1.3 million funded users [7]