Core Insights - Champion Safe Company has experienced significant growth, with SafeSource USA reporting a 92% year-to-date increase in orders for 2025 compared to 2024, driven by the acquisition and enhancement of Champion's Lewisberry, PA facility [1][3][4] Company Overview - Champion Safe Company is a leading manufacturer of high-security safes, known for its commitment to quality and security, utilizing 100% American-made high-strength steel [8] - American Rebel Holdings, Inc. is the parent company of Champion Safe Company, expanding its portfolio to include various lifestyle products, including branded safes and beverages [8] Retail Expansion - SafeSource USA, a long-time retail partner of Champion, has become the largest multi-brand safe retailer in the Northeast, bolstered by its innovative marketing strategies and customer engagement efforts [3][4] - The Lewisberry showroom serves as a key location for customers to explore Champion's full range of premium safes, enhancing customer experience and education [5] Marketing and Customer Engagement - SafeSource USA has adopted a digital-first approach, utilizing social media and educational marketing campaigns to drive sales growth and strengthen its market position [4] - The company's focus on customer education regarding safe manufacturing and product comparisons has contributed to its success in the competitive landscape [5]