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The Zero-Budget Formula to Build Your Business | Riya | TEDxGADVASU
TEDx Talksยท 2025-08-29 16:27
Core Skills for Online Educators - The online education industry emphasizes mastering three key skills for consistent client acquisition with zero-spend organic marketing [1][2] - Clarity in defining the target audience and the specific problems the educator can solve is crucial [4][5] - Organic marketing is highlighted as an initial strategy before transitioning to paid advertising [7][9] - Selling and objection handling skills are essential to address potential client doubts and concerns [10][11] Challenges and Solutions - Educators often struggle with a lack of clarity, marketing skills, and sales skills [4][12] - Overcoming these deficiencies can lead to consistent client acquisition [13] - The story of Sneha illustrates the transformative impact of mastering these three skills [2][3][12] Marketing and Sales Strategies - Organic marketing allows new educators to gain confidence and courage before investing in paid ads [7] - Addressing client objections effectively is key to converting potential customers [10][11] - Clarity in the program's value proposition is essential for successful selling [5][8]