Core Insights - Coca-Cola's appointment of Henrique Braun as the new CEO is aimed at leveraging his extensive experience in Latin America and China to expand the brand into new markets and attract cost-conscious consumers [1] Group 1 - The decision reflects a strategic move to enhance Coca-Cola's market presence in emerging regions [1] - The company is focusing on appealing to consumers who are facing financial constraints [1] - Braun's background is expected to drive growth initiatives in key international markets [1]