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Pinterest and Walmart Plan to Make Recipes Shoppable
PYMNTS.com· 2025-12-08 19:09
Core Insights - Pinterest and Walmart are launching a pilot program for a shoppable recipe experience in the U.S. that will be rolled out in the coming weeks [1][2] - This collaboration allows Pinterest users to discover recipes, add ingredients to their Walmart online cart, and check out through Walmart's platform [2][3] Group 1: Collaboration Details - Users can select alternate products, view real-time pricing, and choose a store for pickup or delivery [2] - Pinterest's vice president of product marketing emphasized that this collaboration makes it easier for users to turn inspiration into real-life moments [3] Group 2: Strategic Direction - Pinterest's CEO stated that the company has evolved into an "AI-powered visual-first shopping assistant," enhancing user decision-making journeys [4] - The platform's recent integrations, such as with Wix and Instacart, aim to streamline the shopping experience by allowing direct purchases from Pinterest [5][6]