Core Insights - Regular insurance shopping has become a routine activity for consumers, driven by economic pressures and competitive insurer marketing [1][3] - In Q4 2025, auto insurance shopping increased by 11% and property insurance shopping rose by 5% compared to Q4 2024, indicating sustained elevated shopping levels [2] Consumer Behavior - The report highlights a shopping intensity index, revealing that while consumers are shopping more frequently, most exhibit low shopping intensity, with less than 25% considering three or more insurers [4] - 77% of consumers only shop with one or two insurers, often satisfied with finding a lower rate rather than the lowest possible rate [5] Demographic Insights - Generational and geographic factors influence shopping intensity, with Baby Boomers and Silent Generation scoring seven points lower than Gen Z, likely due to brand loyalty [8] - Consumers in the least populated 20% of zip codes show four points lower shopping intensity, attributed to limited local options [8] Retention Strategies - Insurers have an opportunity to enhance customer retention by engaging existing customers before they start shopping, offering potential discounts and additional coverage options [6] - Utilizing solutions like TransUnion's Branded Call Display can improve consumer trust and increase call answer rates [6]