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【前瞻分析】2016-2024年中国短视频用户规模及使用率分析
Sou Hu Cai Jing· 2025-05-29 11:52
Group 1 - The core viewpoint of the articles indicates a decline in investment and financing activity within China's short video industry, particularly since 2019, with only three financing events recorded by April 2025 [1] - The financing activities are concentrated in major cities like Beijing and Shanghai, which have the highest number of financing events at 10 each, followed by Guangdong with 7 and Zhejiang with 5 [2] - The user base for short videos in China has grown from approximately 600 million in 2018 to over 1 billion by 2023, but the growth rate has recently slowed, with a decrease of 13 million users compared to the previous year [6] Group 2 - Users are increasingly motivated by practical purposes when watching short videos, with the desire to "broaden knowledge and expand horizons" surpassing the need to "relieve stress and pass time," now accounting for 57.3% of users, a 13 percentage point increase from 2023 [7] - The majority of users (86.8%) seek practical content, with specific purposes including acquiring news (55.6%), learning practical skills (47.7%), and obtaining useful life information (45.0%) [8] - The short video user engagement rate has remained high, with 93.8% of users in 2024, maintaining the leading position in the online audio-visual application sector for six consecutive years [6]