I used to work for Steve Jobs in the early 90s making all of his educational software. By the way, not a nice guy. Not a nice guy.He would say to a room full of people, Kevin, I don't give a what the students want or the parents think or anybody thinks. It's what I want. They don't know what they want till I tell them what they want.And I said, "Steve, you sound like such an You have no idea what that sounds like." He says, "No, no, that's how it is, Kevin. Now, are you making money with me? Are we are you ...

Steve would say, "Fucking shut up and do what I say." That's how he would talk to you. 100%. And here's what I learned.Signal to noise ratio. His vision of signal was the top three to five things you have to get done in the next 18 hours. Not your vision for the business next week or next month or next year.Just the next 18 hours you're awake. You're going to get those three things or those five things done that you have deemed critical for your mission. They must get done today.Anything that stops you from ...