Skunkworks

Search documents
From Flops to Fortune: How Tech’s Biggest Failures Create Tomorrow’s Winners
The Smart Investor· 2025-09-26 09:30
In June 2009, a bespectacled Senior Vice President at Microsoft (NASDAQ: MSFT) launched Bing, the Redmond company’s answer to Google’s popular search engine.His pitch was simple: search engines were broken, and Bing would fix them with an organised experience that delivered the right information effortlessly.Except it didn’t.While Bing made some early inroads, it has hardly made a dent in Google’s search dominance.Today, Google commands a 90 per cent market share. Bing? Just 4 per cent, and that’s after bur ...