Company Overview - Intuit has a long history, with its Chief Technology Officer, Alex Balazs, having joined the company in October 1999, marking nearly 26 years of service [2] - The company initially focused on desktop software and has since transitioned to online solutions, particularly for small businesses [2] Product Development - Intuit was involved in the development of QuickBooks Online, which was first released in late 1999, showcasing the company's early commitment to moving small businesses online [2] - The company has emphasized understanding small business needs and solving their problems as they transition to online platforms [3] Strategic Focus - The company has dedicated significant resources to platform strategy and product innovation, with Balazs spending 10 years in a platform organization [3]