Core Insights - Innovative Eyewear, Inc. has launched its Reebok athletic smartglasses, available on the Reebok mobile app and soon on Reebok.com, marking a significant step in the integration of smart technology in eyewear [1][4]. Product Launch - The Reebok smartglasses will be available on the Reebok mobile app starting July 21, 2025, with a subsequent launch on Reebok.com on August 1, 2025 [1]. - The smartglasses are designed to enhance athletic performance and lifestyle, continuing Reebok's tradition of innovative products [4]. Market Potential - Reebok.com attracts approximately 570,000 monthly organic visitors, which is expected to drive awareness and sales of the new smart eyewear among Reebok's global fanbase [3]. - The company emphasizes the future of eyewear and apparel will be rooted in smart technologies that enhance functionality [4]. Company Overview - Innovative Eyewear develops smart eyewear under various brands, including Lucyd®, Nautica®, Eddie Bauer®, and Reebok®, focusing on Bluetooth audio glasses that connect users to their digital lives [5].