Core Viewpoint - Niu Technologies reported strong sales growth in the second quarter of 2025, with a total of 350,090 units sold, reflecting a significant increase compared to the previous year, driven by a focus on product development and market expansion [2][3]. Sales Performance - In the second quarter of 2025, NIU sold 350,090 units, a 36.7% increase from 256,162 units in the same period of 2024 [2]. - Sales in the China market reached 318,719 units, up from 207,552 units in 2Q 2024, while international sales were 31,371 units, down from 48,610 units [2]. - For the first half of 2025, total sales were 553,403 units, compared to 385,301 units in the first half of 2024, indicating a 43.7% year-over-year growth [2]. Product Strategy - The company focused on enhancing its key product lines, resulting in an optimized product mix that appeals to a broader consumer base [3]. - During the "618 Shopping Festival," NIU's high-end models achieved top rankings on major e-commerce platforms, reinforcing its position in China's premium market [3]. International Expansion - NIU launched a comprehensive portfolio of electric motorcycles, including off-road models, supported by an expanded distribution network, which has strengthened its global market position despite challenges in the micromobility sector [4]. Company Overview - NIU is recognized as a leading provider of smart urban mobility solutions, offering a diversified product portfolio that includes electric motorcycles, mopeds, bicycles, kick-scooters, and e-bikes [6]. - The company employs an omnichannel retail model, integrating both offline and online sales channels to enhance customer service [6].

Financial Performance - First quarter revenues reached RMB 682.0 million, marking a 35.1% increase year-over-year, driven by a 57.4% increase in sales volume, despite a 14.2% decrease in revenues per e-scooter [1][4][5] - The net loss for the first quarter was RMB 38.8 million, an improvement from a net loss of RMB 54.8 million in the same period last year [1][14] - Adjusted net loss (non-GAAP) was RMB 31.4 million, compared to an adjusted net loss of RMB 48.5 million in the first quarter of 2024 [5][14] Sales and Market Performance - The number of e-scooters sold was 203,313, representing a 57.4% increase year-over-year, with 183,065 sold in China (up 66.2%) and 20,248 in international markets (up 6.4%) [5][11] - E-scooter sales revenues from the China market were RMB 546.4 million, a 39.1% increase year-over-year, while international market sales revenues were RMB 60.0 million, up 22.4% [11][14] Cost and Margin Analysis - Gross margin for the first quarter was 17.3%, down from 18.9% in the same period of 2024, primarily due to international market challenges [5][8] - Cost of revenues was RMB 563.9 million, a 37.8% increase year-over-year, with the cost per e-scooter decreasing by 12.5% to RMB 2,774 [7][8] Operating Expenses - Total operating expenses were RMB 165.1 million, a slight increase of 0.1% year-over-year, with operating expenses as a percentage of revenues decreasing to 24.2% from 32.7% [9][10] - Selling and marketing expenses increased by 8.8% to RMB 114.6 million, while research and development expenses rose by 3.0% to RMB 29.8 million [12][13] Business Outlook - The company expects second quarter 2025 revenues to be in the range of RMB 1,317 million to RMB 1,411 million, representing a year-over-year increase of 40% to 50% [17]