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Apple is staging a 'phenomenal turnaround' in China thanks to the iPhone 17
Business Insider· 2025-12-03 17:49
Core Insights - Apple is expected to lead smartphone shipments in China by 2025, driven by strong demand for the iPhone 17, with a forecast of 247 million iPhones shipped globally this year [1] - A significant turnaround in market performance is noted, with a projected 3% growth in China for 2025, reversing an earlier forecasted decline [2] - Apple was reported to have a market share exceeding 20% in China during October and November, indicating a strong competitive position [2] Market Performance - The iPhone shipments in China are rebounding from a previously reported 9% decline, showcasing a recovery following the iPhone 17 announcement [3] - Globally, smartphone shipments are expected to grow by 1.5% year-over-year, largely attributed to Apple's performance during the holiday quarter [4] - Apple anticipates record revenue for the December quarter, marking it as the best ever for both the company and the iPhone [4] Competitive Landscape - Despite the positive outlook, Apple faces competition from local brands like Huawei and Xiaomi, which are releasing new smartphone models [6] - The iPhone Air encountered initial challenges in China due to availability issues, but the iPhone 17 has been well-received in its first month [6] - Overall global smartphone shipments are projected to grow by 6.1% year-over-year in 2025, with Apple's value forecast to exceed $261 billion [7]